When I begin the process of creating a "chamber of commerce" advertisement, I try to keep the design simple and clean. I highlight the topics the chamber uses to recruit more businesses to become a member. The process began with the logo. I did not create the logo, but I used the logo for the overall feel of the ad. I wanted to keep the look and feel of the branding that North Adams already had. Once I figured out the theme, I went into Illustrator and created the icons. Then it was on to After Effects for animation.